Director, Marketing

KEY RESPONSIBILITIES

Reporting to President of Royal Caribbean International, Greater China. Marketing Director will be responsible for building and leading a full function marketing team to plan, execute, analyses, and optimize all marketing-related aspects of the strategic marketing, brand and creative, integrated Go-to-market, media strategy, product marketing and new-built, and generation of direct sales via promotions, regional plan achievement and specific markets stewardship, across the region. The primary goals of this function are to consistently increase brand awareness, brand preference, social buzz, enable business partners, create demand and build pipeline for the company’s products. Marketing Director is to work closely with global and regional marketing teams to achieve business objectives in the region.

 • Proactively and heavily lead teams to build and deepen a holistic view of previous, current and future customer insights through the use of proprie...