Opportunity Description
- This is a new role, reporting to Chief Corporate Planning Officer, to lead all regions/countries across APEC, all business(B2C/B2C/B2B2C) all channels(online/offline/store) and all categories.
- Developing and integrating comprehensive and aligned strategic digital and omni-channel marketing plans. Managing marketing budget for all staffing, resources and capital purchases along with the creation of all marketing collateral and sales support tools.
- Planning, working across with commercial and other functions and executing marketing strategies to support overall CP Axtra business strategies.
- Leading the marketing and digital efforts for multiple shopping approaches to achieve the CP Axtra’s goals. Coordinating, overseeing and implementing all aspects of the marketing and communications plan including, advertising, public relations and special event planning.
- Establishing a working relationship with the field teams: Commercial, Customer development, ...
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