Director of HORECA Attica Sales

At Kafea Terra, coffee is more than a business; it’s our heritage. Reporting directly to the Commercial Director, you will lead one of the most strategic and high-impact markets in our business as Director of HORECA Attica Sales. This position sits at the heart of our growth agenda in a fast-paced FMCG environment—where premium coffee culture, strong partnerships, and commercial excellence come together. You will drive performance across our powerful portfolio of owned and international brands, unlocking value across the entire HORECA ecosystem—from independent cafés to premium hotel chains.

But this role goes beyond delivering numbers. You will be responsible for building, coaching, and elevating a high-performing sales organization, shaping future commercial leaders, and embedding a culture of accountability, ownership, and continuous development. This is a unique opportunity to leave a lasting mark on the market, our business, and the people who drive Kafea Terra forward.