Dr. Barbara Sturm, CRM Manager

The Opportunity

As CRM Manager, you will lead the development and optimisation of our omnichannel CRM strategy, driving consumer engagement, loyalty, and revenue growth. You will own the global CRM communications calendar, delivering data-driven, personalised campaigns that align with our brand values and business objectives.

Reporting to the Head of CRM & Loyalty, you will play a key role in shaping and delivering a world-class retention and loyalty strategy that drives long-term customer value. This role suits a proactive, commercially minded CRM professional who thrives in a fast-paced environment and is passionate about delivering exceptional customer experiences.

What you'll get to do