DTC Brand Strategist

This is a remote position. The DTC Brand Strategist owns client growth across social, search, and retention marketing, aligning with Amazon efforts when needed. They lead audits, develop strategy, and oversee execution to drive KPIs like ROAS, CAC, retention, and LTV. By turning insights into clear roadmaps, they define brand positioning and differentiation. Collaborating with creatives and channel specialists, they align budgets and campaigns to drive revenue, while monitoring performance, optimizing spend, and maintaining clear client communication. Key Responsibilities Own DTC performance across social, search, and retention channels, driving key KPIs like ROAS, CAC, LTV, and retention. Develop quarterly roadmaps including budgets, campaign mix, testing priorities, and retention strategies. Conduct audits of paid media, retention, brand presence, and funnel performance to uncover growth opportunities. Build and refine brand strategy, including messaging, voice, positioning, and diff...