DTC Performance & Growth Manager

LMK Recruiting working with a growing company that is currently seeking a DTC Performance & Growth Manager to join their entrepreneurial and dynamic team. The DTC Performance & Growth Manager will play a key role in accelerating direct-to-consumer growth by leading a holistic, full-funnel media strategy that balances efficient customer acquisition with long-term brand building.

This role owns performance marketing across channels including paid search, social, display, CTV, podcasts, affiliate, and emerging platforms like TikTok Shop. You'll drive strategy, execution, and optimization while partnering closely with cross-functional teams and agency partners to align campaigns with business goals, product launches, and brand storytelling initiatives.

Success in this role requires both hands-on platform expertise and strong strategic thinking, along with a data-driven mindset to identify growth opportunities, optimize performance, and maximize customer lifetime va...