E‑Commerce Traffic & CRM Manager

As our E‑Commerce Traffic and CRM Manager you will sit at the intersection of performance media and customer lifecycle strategy, shaping how Dyson drives acquisition, retention and long‑term customer value across MEA.

• Own and direct the regional lower‑funnel paid media strategy across Dyson.com markets in MEA.
• Define channel priorities and budget allocation to drive efficiency and improve CPA.
• Lead performance reviews with agency partners, challenging results and driving continuous optimisation.
• Oversee affiliate and performance partnerships, focusing on higher-impact channels.
• Develop and own the CRM strategy across MEA, including lifecycle journeys, segmentation and campaign planning.
• Design and deliver customer lifecycle programmes across onboarding, retention and loyalty.
• Align CRM and trading calendars with the e‑commerce trade team to support key commercial moments.
• Brief and manag...