eCommerce GI Business Director (Direct-to-Customer)

Job Title

eCommerce GI Business Director (Direct-to-Customer)

Division

General Insurance

Department

Products and Propositions

Location

GT Tower

Reporting To

Chief Products and Propositions Officer

Overview

eCommerce GI Business Director will lead the direct-to-consumer (D2C) strategy for General Insurance at AXA Philippines, driving digital marketing, online sales, and campaign execution to achieve Gross Written Premium (GWP) targets. This role is critical in accelerating AXA’s digital growth agenda—leveraging eCommerce and GIO STP platform, expanding embedded insurance partnerships (e.g., fintech, e-commerce, and telco ecosystems), and delivering seamless customer journeys.

Key Responsibilities

• Define and execute the D2C e-commerce strategy for GI products (motor, travel, personal accident, property, SME)
• Own GWP targets across open market digit...