Email Marketing Specialist

The Email Marketing Specialist will have an interest and eagerness to be the foundational owner of strategic planning framework and performance oversight for email marketing programs that impacts customer acquisition, retention, and reactivation strategies to drive the global business forward.

The ideal candidate will have experience on one or more ESPs to help establish performance benchmarks for KPIs, champion best practices across the organization, and implement lifecycle program frameworks to support and elevate brand identity and sales performance to support DTC channels.

Key responsibilities of this role include overseeing the execution of email marketing programs, ensuring campaign delivery aligns with strategic objectives and performance standards. In addition, this role will work along-side the brand creative teams, merchandising teams, and global digital marketing counterparts. This role is responsible for making data-driven decisions that impact ...