Email Marketing Specialist

Overview
We are looking for a detail-oriented and creative Email Marketing Specialist to plan, execute, and optimize email campaigns that drive engagement, conversions, and customer retention. The ideal candidate should have hands-on experience with email marketing tools, segmentation, automation, analytics, and Salesforce. The candidate must also have experience sending HTML-based bulk emails , managing cold outreach , and handling subscriber email campaigns .
Key Responsibilities
Develop and execute end-to-end email marketing campaigns, including newsletters, promotional emails, onboarding sequences, and automated flows.
Create and send HTML-based bulk emails , subscriber updates, and cold outreach campaigns.
Build and manage email lists, ensuring accurate segmentation and targeted messaging.
Use Salesforce for contact management, segmentation, campaign updates, and analytics.
Create engaging, on-brand email content (copy + visuals) that aligns with campai...