EXECUTIVE, DIGITAL MARKETING

Role Purpose: To strategically manage and elevate the hospital’s digital presence across all social media platforms, positioning the organisation as a trusted healthcare provider. This role is responsible for strengthening public confidence, enhancing patient engagement, and supporting service growth through compliant, informative, and impactful digital content. The role acts as the hospital’s digital “frontliner,” ensuring all communications reflect clinical credibility, empathy, and professionalism.

Key Responsibilities

• Strategic Content Planning (Healthcare‑Focused): Develop and execute a comprehensive social media strategy aligned with hospital priorities, key service lines (e.g., Cardiology, Dialysis, Endoscopy), and corporate campaigns. Curate a structured content calendar incorporating health education, doctor profiling, patient awareness campaigns, and service promotions. Ensure all content aligns with hospital branding, ethical standards, and heal...