Executive Director, Performance Marketing Strategy

**Description**

**Executive Director, Performance Marketing Strategy**

This role shall establish a global performance strategy across our categories, embedding best-in-industry capabilities to accelerate growth across our brands. They shall lead a team of experts to build a data-driven approach to optimize our marketing investments across key media channels, with a strong focus on D2C,

They will embed a holistic approach to performance marketing, ensuring an optimized mix between brand and performance activities, enabled by a strong innovation pipeline of AI capabilities to be scaled with our global media agency partner.

**Qualifications**

**Performance marketing strategy**

+ Build performance marketing strategic principles to be embedded globally across brands and regions in close partnership with global media agency.
+ Design decision framework to optimize category performance, manage brand overlap and optimize media investment...