Executive MBA Marketing and Communications Strategist

Essential Duties & Responsibilities

+ Develops, coordinates, and executes communications, marketing, and social media strategies. Assesses the effectiveness of strategies to improve content and ensure a consistent and seamless user experience

+ Creates, writes, and produces content for print and internet medias. Updates and maintains marketing publications to ensure accuracy

+ Serves as a digital content manager and creator for website and social media pages. Ensures content is up-to-date and creates promotional assets

+ Supports university media relations and the application of public relations campaigns

+ Prepares presentations and marketing/communication updates. Collects and reports on marketing metrics. Maintains marketing metrics records

+ Coordinates related content and publication needs, graphic arts design, and printing. Coordinates the printing of publications and marketing materials using on- and off-campus vendors
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