Executive, Social Media

Executive, Social Media

The Executive, Social Media leads the strategy, planning and execution of social media for The Ascott Limited's Singapore Cluster. This role is responsible for driving brand visibility, audience growth, engagement and commercial performance across all social platforms through strategic storytelling, campaign management and content innovation. The individual will oversee social media operations, manage cross-functional collaborations, and ensure alignment with brand objectives, guest experience priorities and market trends. He or she will report directly to the Manager, Brand & Marketing.

Job Responsibilities

1. Develop and lead the cluster's social media strategy across IG, FB, and LI, aligning with brand, marketing, and commercial objectives while driving audience engagement and community growth.

2. Own and manage the social media content calendar, ensuring timely execution of ...