FBS - Marketing Project Product Manager (Knowledge in Customer Experience)

Team Function

The Consumer Direct team at Farmers Insurance focuses on driving growth, retention, and customer lifetime value through direct-to-customer interactions across digital and assisted channels. The team is responsible for designing and optimizing customer journeys across acquisition, cross-sell, and retention.

Role Description

• This position leads Indirect Teams.
• The Customer Experience Product Manager leads the definition, delivery, and continuous optimization of customer experience solutions across the customer lifecycle.
• This role partners closely with business, technology, analytics, marketing, and external vendors to identify, prioritize, and execute high-impact initiatives across Nurturing, Remarketing, Cross-Selling, and Retention.
• Acting as a strategic product owner and trusted partner to senior leadership, this role serves as an integrator between business needs and technology capabilities, ensuring...