Field Marketing Manager

Job Description

Position Summary

Field Marketing creates and executes the local marketing plan as the market level expert within the South Business Unit (SBU). The local field marketing team is responsible for collaborating with both the Marketing and Sales Departments in planning, developing, managing and evaluating the local marketing plans for priority DMAs and driving overall business alignment in support of all marketing initiatives.

The SBU Field Marketing Manager (FMM) is responsible for owning the annual planning, development, management, and evaluation of marketing plans and budgets across the Mid South and Desert Sierra regions. This role proactively identifies and executes high-impact regional marketing opportunities that align with brand strategy and support sales objectives. Reporting to the SBU Director of Field Marketing, the FMM serves as a strategic thought partner and cross-functional leader, overseeing priority programming e...