Founding Marketing Lead

We've all been there: you open a bottle of wine you've never tried after a long day, take a sip ready to settle into a nice night, and realize it's… not it

In 2026, picking wine is harder than it has to be. Whether you are out to dinner or grabbing a bottle on your way to a friends place, there are so many options with labels that don’t say much. Our founder felt like there were only two options: become a sommelier, or grab a bottle with a cute label( which leads to some hits and some misses). So she built a third option, a way to find wine she'd actually like, effortlessly.

Answer a few quick questions about your budget, your vibe, and wines you already enjoy (no wine knowledge required), and Theodora recommends bottles instantly and tells you exactly where to buy them.

We sit at the intersection of personalization, culture, and commerce and we believe this is the next major shift in how everyday people pick wine. This isn't a niche improvement. It's a category ch...