Fractional Data Scientist, Marketing Mix Modeling

**Job description**:
- About the Project**
We are developing a privacy-first healthcare marketing attribution platform designed to solve the “tracking gap” created by evolving HIPAA and OCR regulations. As traditional 1:1 pixel tracking and Multi-Touch Attribution become non-compliant, our platform provides healthcare organizations with a server-side, aggregate-data approach to measuring channel performance.
We are seeking a Marketing Attribution Data Scientist to architect the modeling layer of a scalable Media Mix Modeling product. You will be responsible for building the statistical “brain” that translates aggregate marketing and performance data into actionable strategic insights.
The engineering team will handle the serverless data pipelines, AWS infrastructure, dashboard, and UI. This role will focus on the mathematical engine: model selection, prior calibration, model logic, and output structure.
**- The Role**
You will lead the design and implementation of an ...