General Manager: Marketing

SUMMARY:
JOB PURPOSE:

• To lead the development and implementation of integrated marketing strategies and core brand assets, locally and internationally, that strengthen brand equity, grow brand presence, and support organisational objectives through effective communication, stakeholder engagement, and market insights.
• The role requires the development and implementation of integrated marketing and brand strategies that promote South Africa’s reputation, competitiveness, and attractiveness for investment, tourism, talent, and national pride.
• The role ensures that marketing programmes strengthen South Africa’s global nation brand positioning.

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• A postgraduate qualification (MBA or Master’s in Marketing) advantageous.
• Brand custodianship and stewardship experien...