General Manager, Marketing

Responsibilities

1. Strategic Planning: Develop and implement the overall marketing strategy and annual marketing plans to achieve business objectives, including market share growth, revenue targets, and brand positioning in the FMCG industry. Identify market trends, consumer insights, and competition to drive innovation and differentiate our products in the marketplace.
2. Team Leadership: Lead, motivate, and develop a team of marketing professionals, setting clear objectives, providing guidance and support, and fostering a performance-driven culture. Encourage collaboration across cross-functional teams to ensure alignment of marketing initiatives with business goals.
3. Brand Management: Oversee the brand portfolio strategy, ensuring consistent brand messaging, visual identity, and product positioning. Champion brand equity and monitor brand health through regular brand tracking studies. Implement effective brand communication campaigns to maximize b...