General Manager – Marketing (SEO & Performance Marketing)

Role Overview:

This role will own and scale the company’s organic and paid growth engine, with full accountability for SEO, SEM, and performance marketing outcomes. The individual must combine strategic leadership with hands‑on depth across Google and Meta advertising platforms.

Key Responsibilities:

SEO Ownership

• End-to-end ownership of SEO strategy and execution (technical, on-page, off-page).
• Drive sustained growth in organic traffic, keyword rankings, and conversions.
• Work closely with product/tech/content teams to embed SEO best practices.
• Manage SEO agencies with clear performance accountability.

SEM & Performance Marketing

• Lead SEM and paid acquisition across: Google Ads (Search, Display, YouTube, Performance Max), Meta Ads (Facebook & Instagram)
• Own campaign planning, budget allocation, bidding strat...