General Manager: Marketing

Marketing Strategy and Leadership

• Develop and implement the organisation’s marketing and brand strategy aligned with corporate goals.
• Provide strategic leadership to the marketing department and guide long-term brand positioning.
• Identify new market opportunities and growth areas.
• Translate business strategy into actionable marketing plans.

Brand Management and Brand Positioning

• Oversee brand positioning, brand identity including the architecture and brand creative assets.
• Ensure consistent brand messaging across all channels and stakeholders.
• Monitor and enhance brand equity through campaigns and initiatives.

Integrated Marketing Campaigns

• Data driven campaigns.
• Lead the planning and execution of local and international marketing campaigns.
• Drive the organization’s flagship programmes.
• Ensure campaigns promote South Afric...