General Manager

POSITION OVERVIEW

We are seeking an exceptional Digital Marketing Professional to lead and drive our Digital Marketing practice for a marquee FMCG brand. This is a leadership role requiring a professional who combines deep digital expertise & stakeholder management.

SCOPE OF RESPONSIBILITIES

• Digital Marketing Strategy & Planning: Develop comprehensive digitalstrategies aligned with client business objectives
• Digital Media Excellence: Deliver excellence in digital planning across branding, performance, content, and media innovation
• First-Party Data Management: Spearhead collection, enrichment, deployment, and monetization of 1st party data
• Media Efficiency & Effectiveness: Optimize media spend,ROI, and campaignperformance metrics
• Stakeholder Management: Build and maintain relationship...