General Manager, Sales

General Manager, Sales – responsible for overall commercial performance, profitability, and sustainability of the Pre‑Owned / Certified Pre‑Owned business. Responsibilities
Own the sales P&L outcomes of the pre‑owned business, ensuring sustainable revenue growth, disciplined margin management, and healthy stock turnover. Define and execute sales and commercial strategies, including pricing frameworks, stock mix, and vehicle positioning aligned to market demand and profitability goals. Oversee quarterly and annual business planning, translating strategic objectives into measurable outcomes for Sales Managers and their teams. Monitor performance across revenue, gross margin, inventory ageing, and operating costs, providing clear commercial direction where course correction is required. Provide strategic leadership to Sales Managers, setting clear targets, KPIs, and governance mechanisms to drive consistent execution. Build a high‑performance sales leadership bench through coaching, ca...