General Trade Retail Manager

Key Responsibilities:

Channel Development

• Assess channel and territory performance by leveraging data and market intelligence to uncover opportunities for growth
• Design and roll out targeted strategies for key areas, including turnaround plans where needed
• Develop tactical plans covering volume projections, budget builds, POSM requirements, IAP decks, sell-in materials, and sales toolkits
• Establish contingency plans to maintain business operations during periods of market disruption
• Work closely with commercial teams to strengthen product availability, in-store visibility, and shopper conversion across priority channels
• Track execution progress, flag emerging risks, and fine-tune strategies to sustain performance
• Lead review sessions after key initiatives to capture insights and apply learnings to future planning

Emerging Channels & Category Growth

• Drive the ...