Generative Search Optimisation & Content Marketing Manager (SEO/GEO)

What's the role?

We are looking for an a data-driven and creative Generative Search Optimisation & Content Marketing Manager to join Hilti`s global marketing communications team. In this role, you’ll own and develop our organic / AI search strategy. This role bridges content strategy, content performance and user-first thinking to drive organic growth across all digital touchpoints. You will work closely with content, UX, dev, and marketing teams to ensure SEO is integrated into every stage of the digital experience. This is a high-impact role focused on improving visibility, authority, and performance of HILTI in the digital landscape. This role is pivotal in enhancing our organic visibility across multiple markets and languages, ensuring our content resonates with B2B decision-makers and ranks effectively in (AI) search engines.
You will collaborate with regional marketing teams, content creators, and digital specialists to optimize web content for search ...