Global Head of Measurement and Media Program Analytics

The Marketing Analytics vertical within ODDA seeks to equip Mars Marketing Associates with the capabilities needed to optimize and improve marketing campaigns across National Media, Retail Media, Content, Search, Shopper Marketing and Consumer Promotions. Marketing vertical is one of key enablers for global Media 2025 program that drives best practice in biddable, enables integrated consumer journey activations and drives the transition to 100% addressable content. Example of use cases to work on is media mix modelling, cross-media measurement, search optimization, multi-touch attribution, contextual targeting, audience building and enabling personalization via AI based content generation, scenario planning to optimize margin after conversion and gross sales value ROI for CP/Shopper Marketing spend by ensuring we have comprehensive ROI capabilities that make us better investors short term and long term, household penetration and many more and many more.

Role reports to Glo...