Global Senior Brand Manager (Ryde)

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco UK has an exciting opportunity for a Global Senior Brand Manager (Ryde) in London

What are the key objectives and expectations from this role?

BAT has entered an exciting part of its transformation journey beyond nicotine with a new category Wellness & Stimulation. We have recently launched our first global Wellbeing brand called Ryde: from The Water Street Collective into the Wellness & Stimulation consumer product category. It’s now selling in the US, Canada and Australia. We are therefore creating and launching our first global Wellbeing brand, which is exciting!

The Water Street Collective (TWSC) is a private limited compan...