Opportunity Description
Description
:The Media Development Team Leader is responsible for defining and designing media experiences. S/He implements the Mx Development process across a portfolio of clients.
Mission & Responsibilities
Create and deliver optimal Mx, defined as Connection x Context x Content
Work with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentationAllocate budget across channels based on audience and objectivein conjunction with econometrics and attribution specialistsRecommend optimum content and context based on client, brief and strategyDeliver overall experience and articulation of how channels work togetherInput measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teamsCreate and present Mx Story to clients
Cre...
Full time
Advertising, Marketing, Promotions, Public Relations, and Sales Managers