Growth Marketing Senior Manager (eCommerce, Malaysia)

About the team

The Integrated Marketing Campaigns Team oversee owns and drives end-to-end country-level campaigns that accelerate GMV growth, merchant success, and user engagement. This role sits at the intersection of commercial strategy, marketing execution, and cross-functional orchestration. Key Responsibilities
1. Growth Marketing & Platform Campaign Strategy
- Lead the planning and execution of growth marketing initiatives to drive TikTok Shop GMV, user acquisition, and engagement in Malaysia.
- Develop and implement integrated marketing strategies for major platform campaigns (., Double Day, Payday, Mega Sale campaigns).
- Identify key growth levers across traffic, creators, merchants, and platform incentives to maximize campaign impact. 2. B2C Marketing (Consumer Growth)
- Drive consumer-facing marketing strategies to increase awareness, traffic, and purchase conversion for TikTok Shop.
- Work closely with creator ecosystem teams to activate creator-led...