Head of Advertising Performance Marketing

Why Are They Awesome?

- High-Scale Impact: Operates a high-scale global digital subscription business with a USD 1–2M monthly paid advertising budget.
- AI-Forward: Utilizes proprietary AI solutions that automate reporting and ad uploads, allowing you to focus entirely on strategy and creative development.
- Growth Mandate: Leadership is committed to performance, providing a genuine mandate to move ads in-house, optimize processes, and elevate advertising maturity.
- Strong Brand: Recognized as a global leader in the EdTech/Personal Growth space with a significant international presence.

Responsibilities:

- Hands-on Performance: Own and personally execute the paid acquisition strategy across Meta, Google (YouTube/Search), and TikTok.
- The In-House Move: Lead the transition from external agencies to internal execution, demonstrating improved CAC and ROAS.
- Creative Visionary: Analyze ad accounts to identify weak messaging and propose/test new cre...