Head of Brand Management and Customer Experience

Location: Pasig, Metro Manila, Philippines – Filinvest Land Inc.

Role Overview

The AVP for Brand Management & Customer Experience is the enterprise leader responsible for defining, strengthening, and protecting the Filinvest Land Masterbrand and ensuring that the branded experience delivered across Residential, Malls, Industrial Parks, and Offices is consistent, high-quality, and aligned with the company’s strategic direction. The role combines brand strategy, customer experience design, brand governance, and enterprise storytelling to shape how customers perceive and experience the FLI brand. It partners closely with Corporate Communications, Digital Marketing, Customer Insights, Sales, and Customer Care.

Key Strategic Responsibilities

1. Brand Strategy & Architecture
   Define and evolve the enterprise brand strategy and architecture across all business units. Translate the brand’s strategic positioning into clear messaging, creat...