Head of Demand Generation

Location:Hybrid – commutable to Darlington Office

Reporting to:Group Marketing Director

Employment Type: Full time,Permanent

The Role

The Head of Demand Generation is the pipeline engine of CameraMatics. Reporting to the Group Marketing Director, you will own the programmes, processes and performance framework that convert market awareness, campaigns and engagement into qualified sales pipeline.

This is a senior, hands‑on and commercially accountable role. You will build, test, optimise and scale demand generation activity across paid acquisition, nurture, lead scoring, routing, campaign performance and agency delivery. Working closely with the SDR team, Sales Directors, regional marketing leads and digital specialists, you will ensure marketing‑generated demand is captured, qualified and progressed as effectively as possible.

You will be measured on the quality, volume and progression of pipeline created, not on...