Head of Digital Marketing

As a Head of Digital Marketing, you will define and lead the overall digital marketing and brand strategy, establishing a clear brand voice, positioning, and messaging across all digital channels. Also:

• Translate organisational vision and cultural objectives into actionable digital plans, including campaigns, content strategies, and launch narratives.
• Oversee the full digital ecosystem, including website, social platforms, newsletters, and digital campaigns, ensuring consistency and storytelling quality.
• Drive audience development locally, regionally, and internationally, with a focus on cultural audiences and visitors.
• Lead content and storytelling direction, guiding editorial, social, video, and multimedia content to reflect heritage, place‑based narratives, and cultural context.
• Provide strategic oversight of communications and PR, ensuring alignment between digital marketing, media outreach, and key announcements or launch...