Head of Global Branding- JD (SG)

GlobalBrand Strategy

• Lead thecompany’s global branding initiative, including brand architecture,positioning, visual identity, messaging framework, and tone of voice.
• Build ascalable and internationally competitive branding system aligned with long-termbusiness expansion.
• Definethe overall global branding roadmap and execution priorities across multipleregions and products.
• Ensurebrand consistency across all online and offline touchpoints.

Organization & Team Transformation

• Assessand restructure the existing branding organization to improve efficiency,ownership, and creative quality.
• Redesign teamworkflows, reporting structures, and operational models across all brandingfunctions.
• Build ahigh-performance branding culture with strong accountability and executionstandards.
• Mentorand elevate leadership capabilities within the branding organization.

IntegratedMarketing & Crea...