Head of Machine Learning Data Engineering - Startup Founding Lead

Who we are

Applied Retention is a Mumbai-based AI startup building the future of retention and lifecycle marketing in India.

Marketing today runs on events — a click, an abandoned cart, an email open. CEPs collect those events and let marketers build if/then journeys on top of them. But the problem was never data; it‘s decisioning. Brands sit on more customer data than ever, spread across warehouses, CRMs, and CEPs — yet the calls on who to talk to, what to offer, and when are still made by hand in segment builders. That‘s why personalization at scale still feels generic.

We‘re the intelligence layer between the data and the CEP. We model every customer individually, decide the right offer, channel, and moment, and hand that decision to the CEP to execute. As CACs rise and ROAS falls, this is how brands grow the lifetime value of the customers they spend so heavily to acquire — and scale profitably.