Opportunity Description
Marketing, Campaign, IP Management
- Plan and execute communications and marketing campaigns across all channels (owned, earned, paid) with a key focus on achieving positive return on investment against campaign spend. Work alongside the Head of Creative Services to curate a full roll-out/adaptation of the creative across all mediums, ensuring each execution meets the creative objectives and all assets delivered on time.
- Ensure high quality and consistency across all communication channels with a 360 integrated approach to delivering marketing campaigns with the objective of meeting assigned business outcomes: primarily to drive positive attendance, revenue and per capita targets.
- Develop the strategy for new products/ride launches including the development of the launch marketing campaign, pricing and competitor analysis with the Strategy department.
- Manage the relationship with relevant IPs, including the ownership of the approval process,...
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