Opportunity Description
Marketing, Campaign, IP Management
- Plan and execute communications and marketing campaigns across all channels (owned, earned, paid) with a key focus on achieving positive return on investment against campaign spend. Work alongside the Head of Creative Services to curate a full roll‑out/adaptation of the creative across all mediums, ensuring each execution meets the creative objectives and all assets are delivered on time.
- Ensure high quality and consistency across all communication channels with a 360 integrated approach to delivering marketing campaigns, meeting business outcomes such as driving positive attendance, revenue and per‑capita targets.
- Develop the strategy for new product/ride launches, including launch marketing campaigns, pricing and competitor analysis with the Strategy department.
- Manage relationships with relevant IPs, owning approval processes and ensuring compliance with contractual IP rules and regulations.
- ...