Head of Marketing & Admissions

This role is for a globally oriented, design-forward higher education institution with a strong legacy in education. Its undergraduate programmes span Data Science, Digital Business, Liberal Arts, Communication Design, and Law, built on an interdisciplinary, research-driven curriculum aligned with NEP 2020.

Key Responsibilities

Admissions Funnel

• Own and drive the end-to-end admissions pipeline, from awareness and engagement to applications and final enrolments, ensuring strong conversion across each stage
• Track, analyse, and optimise key conversion metrics such as lead quality, CAC, yield ratios, and cohort composition to improve overall admissions effectiveness
• Build structured forecasting models and intake planning systems to enable data-driven decision-making and predictable admissions outcomes

School & Counsellor Engagement

• Devel...