Head of Marketing at Mumuadu Rural Bank PLC

A reputable institution is looking for a Head of Marketing with the required skills and experience

Job Title: Head of Marketing

Department: Management

Reports Directly to: Chief Executive Officer

Directly Supervises: Marketing Officers

Purpose:

• Responsible for the planning, development and execution of all of the bank’s marketing strategies, marketing communications and public relations efforts, both external and internal, as well as coordinating at the strategic and tactical levels with the other operations of the bank

General Duties

• Prepare and manage monthly, quarterly and annual budgets for the marketing department

• Ensure our brand message is strong and consistent across all media channels

• Monitoring customer satisfaction and ongoing service quality

• Analyze consumer behaviour and determine customer persons

• Identify community ...