Head of Marketing | D2C Fitness Brand | London / Hybrid

Head of Marketing | D2C Fitness Brand | London / Hybrid

The Client

Our client is a rapidly growing direct-to-consumer fitness brand redefining how consumers engage with health, performance, and everyday wellbeing. Built around premium products, an engaged customer community, and a strong mission-led identity, the business has established itself as one of the most exciting brands within the modern fitness and wellness space.

Over the last few years, the company has built a loyal customer base through a combination of innovative products, authentic storytelling, and a highly engaged audience. As the business enters its next phase of growth, the opportunity is to evolve from a founder-led marketing approach into a fully integrated marketing function capable of driving brand awareness, customer engagement, and long-term market leadership.

With increasing competition across the fitness landscape and growing opportunities across d...