Head of Marketing

BSO is a global infrastructure and connectivity provider delivering high-performance, low-latency network solutions, cloud services, colocation, and managed infrastructure to data-intensive businesses worldwide.

Responsibilities

• Deeply understand our solutions across all verticals.


• Extract the core essence of our offers and craft powerful Unique Selling Propositions (USPs).


• Develop disruptive, differentiated messaging and positioning that makes BSO stand out.


• Create buyer personas, value propositions, battle cards and sales enablement materials.


• Lead outbound marketing campaigns (email and LinkedIn) through partners and in-house execution, heavily using AI tools and agents to optimize processes and performance.


• Drive strong inbound marketing through content, SEO, automation, and AI-powered tools; manage marketing partnerships efficiently.


• Own the company website strategy, perf...