Head of Marketing, Northeast Asia

Description

Overview


Responsibilities

Develop and execute comprehensive marketing strategies to promote our products (Heinz, Kraft, Ore Ida), enhance brand visibility, and drive sales growth. Lead and manage a team of approx. 20 marketing professionals in both Japan and Korea, fostering a collaborative and high-performance work environment. Conduct market research and analysis to identify consumer trends, market opportunities, and competitive landscape, providing valuable insights for decision-making. Oversee the implementation of marketing campaigns across various channels, including digital, print, television, social media, and other relevant platforms. Collaborate with cross-functional teams such as product development, sales, and operations to ensure effective product launches, pricing strategies, and inventory management. Monitor marketing performance metrics, analyze data, and generate reports to assess campaign effectiven...