Head of Performance Marketing

Overview

As Head of Performance Marketing, you will lead paid media and CRM strategy and execution, driving efficient, scalable growth through data-led optimisation, testing and insight. This is a senior marketing leadership role with clear ownership of performance marketing ROI, customer acquisition cost, and customer value across key markets. You will work closely with the Chief Marketing Officer and cross-functional teams including Brand, Content, SEO, Digital Experience, Finance and branch leadership to shape channel strategy, manage budgets and partners, and make performance marketing impact visible across the business.

Responsibilities

• Lead the strategy and execution of paid media and CRM activity to deliver efficient, scalable growth.
• Own performance marketing plans across brands and markets, aligned to commercial targets and demand requirements.
• Manage the UK paid media and CRM budget, including annual planning, quarte...