Head of SEM - iGaming

Job Overview

Our client is a rapidly growing digital services provider with active operations in Europe and the Americas. The Head of Paid Search – Search Engine Marketing will lead and scale SEM (PPC) operations, manage a growing in‑house team, and drive performance across platforms in the iGaming or Forex sectors. The role requires advanced acquisition tactics, platform policy knowledge, compliance regulations, analytical skills, and setting department strategy.

Location: Lisboa, Lisbon Metropolitan Area, Portugal.

Responsibilities

• Lead the global paid search strategy across Google Ads, Bing, YouTube, ASA, and UAC.
• Build and manage a high‑performing team of SEM/PPC managers.
• Oversee and optimize multi‑million‑dollar budgets to achieve ROI and acquisition goals.
• Design and execute strategies tailored to each market’s regulatory, cultural, and behavioral nuances.
• Apply tactics to stay competitive in...