Hybrid Campaign Strategy Manager Toronto

Join BMO as a Campaign Strategy Manager in Toronto on a hybrid 16-month contract. Drive customer engagement through targeted campaign strategies and data-driven decision-making across various channels.

In this managerial role, you will transform journey strategies into actionable campaign plans. Your responsibilities include defining audience segmentation, developing multi-channel strategies, and ensuring alignment with journey objectives. Collaborating with Journey Managers and cross-functional teams, you'll shape campaigns that drive business outcomes and enhance customer experience.

Key Responsibilities: • Develop targeted campaign strategies from journey insights • Create multi-channel approach to maximize engagement • Partner with managers to align objectives and initiatives • Track KPIs for campaign performance and optimization • Refine strategies based on A/B testing and data analysis

Requirements: • 4–7 years in marketing strategy or campaign manageme...