Opportunity Description
Lead Clio's inbound marketing initiatives as their Senior Director, shaping strategic operations. Harness your expertise in marketing data analytics for transformative growth.
In this pivotal role, you'll bridge the gap between inbound marketing and revenue generation. Reporting to the CMO, you'll supervise a layered team in areas like Digital Strategy and Analytics. Your leadership will drive systems that enhance funnel performance and conversion rates.
Key Responsibilities: • Lead the transformation of Clio's web revenue channel • Direct global inbound and lifecycle marketing programs • Own lead funnel management and cross-team coordination • Develop rigorous attribution architecture and methodologies • Enhance marketing operations and Martech efficiency
Requirements: • 15+ years of experience in B2B SaaS marketing • Proven leadership in complex marketing landscapes • Extensive background in digital strategy and CRO • Familiarity with modern marketing techn...
In this pivotal role, you'll bridge the gap between inbound marketing and revenue generation. Reporting to the CMO, you'll supervise a layered team in areas like Digital Strategy and Analytics. Your leadership will drive systems that enhance funnel performance and conversion rates.
Key Responsibilities: • Lead the transformation of Clio's web revenue channel • Direct global inbound and lifecycle marketing programs • Own lead funnel management and cross-team coordination • Develop rigorous attribution architecture and methodologies • Enhance marketing operations and Martech efficiency
Requirements: • 15+ years of experience in B2B SaaS marketing • Proven leadership in complex marketing landscapes • Extensive background in digital strategy and CRO • Familiarity with modern marketing techn...
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