Industrial Packaging Sales Manager - EMEA

The EMEA Industrial Packaging Sales Manager is responsible for winning new customers and recruiting, onboarding, and developing high-performing distributors for AstroNova’s industrial packaging portfolio, with potential expansion to adjacent regions. The role grows revenue in corrugated and broader packaging by selling printing solutions, consumables and service through direct engagement with end users, supported by a distributor network and selected OEM and integrator partnerships.

Key responsibilities

• Identify and prioritise end users in target areas using a documented segmentation model. Map buying centres, production lines, packaging workflows, and decision makers.
• Progress opportunities through AstroNova’s funnel process. Capture use cases, print volumes, substrate mix and changeover constraints to qualify value and fit.
• Lead discovery and line walks to define hardware, inks, and service. Build ROI cases around throughput, waste reducti...