Integrated Marketing Manager - TikTok Local Services

Team Introduction

TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them. With the mission of Discover great places, Empower local businesses Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth. Responsibilities
1. User Penetration & Product Mindshare Building (Online): Develop and execute end-to-end user growth and mindshare penetration strategies for certain product in the US market. Drive product awareness through in-app ad campaigns, creator ...