Intern - Marketing & Communication (Planning & Research)

Define your future at Hong Leong Bank

Key Responsibilities

• Market Research & Segmentation: Learn and apply fundamental market research principles, including qualitative and quantitative methodologies. Gain experience in understanding and utilizing customer segmentation models, and explore the role of AI in segmentation activation.
• Research Methodology: Assist in setting up primary research methodologies, developing discussion guides/questionnaires, and determining sample sizes. This includes hands‑on experience in programming and launching mock surveys.
• Data Analysis & Reporting: Participate in data processing and analysis for primary research, learning skills such as cross‑tabulation and coding. Contribute to the development of research reports, including data visualization and presentation of findings.
• Learning Activation: Apply knowledge gained from earlier weeks of the internship to execute 1‑2 research projects with guidance....